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PT Viapulsa Global Indonesia

Performance Marketing Specialist

Sektor Bisnis: Financial Technology

PT Viapulsa Global Indonesia
Kota Yogyakarta
Lebih dari 100 Karyawan
Full-Time

Job Descriptions:

  • Develop social media advertising strategy that includes target audience identification, choosing the right platforms, and efficient budget allocation.
  • Create, launch, and manage advertising campaigns on social media such as Facebook Ads, Instagram Ads, Tiktok Ads, Google Ads, and others.
  • Analyze data and performance of social media advertising campaigns using analytical tools and provide relevant reports to marketing managers.
  • Optimize advertising campaigns through continuous testing and updating, including setting targeting, keywords and ad creative.
  • Monitor relevant social media platform algorithm trends and changes to ensure effective advertising strategies.
  • Collaborate with creative and design teams to develop attractive advertising materials that match the company brand.
  • Build and maintain good relationships with social media advertising vendors and other work partners.
  • Create and optimize Campaign Ads on social media platforms.
  • Conduct market research and audience analysis to identify the right target segments.
  • Set and manage the advertising budget according to campaign objectives.
  • Monitor and report campaign performance, including metrics such as clicks, impressions, conversions, and ROAS (Return on Ad Spending).
  • Follows brand guidelines and best practices in social media advertising.
  • Evaluate and test various advertising methods to increase campaign effectiveness.


Requirements:

  • Bachelor's degree in any field.
  • Minimum 2 years experience in performance marketing (Google Ads, Meta Ads, Tiktok Ads).
  • Understand and experience in SEO, Google Tag Manager, and Google Analytics.
  • Strong analytical skills with experience in data analysis.
  • Technical skills in HTML, CSS, and JavaScript.
  • Ability to adapt quickly to changing trends and technology.
  • Good communication and collaboration skills to work effectively in a multidisciplinary team.
  • Creative, innovative, and has high problem solving abilities.
Informasi Tambahan
Pengalaman bekerja
1-3 tahun
Kandidat yang dibutuhkan
1 kandidat